Livejournal: A Step to the Side and a Half-Beat Off
LiveJournal's quandry is simple. LiveJournal is Russia's most popular blogging platform and plays a key role in the country's Internet ecosphere. LiveJournal has a staggering 1.2 million users in Singapore who primarily use the site for “blogshops”--a local hybrid of blogs and Etsy.com-style e-commerce. However, LiveJournal's American market share has massively declined in the past five years. Six Apart and SUP were simply unable to compete in the post-MySpace era. There was talk in 2011 of Yahoo purchasing SUP; however, Yahoo's current troubles make that transaction seem quite unlikely.
However, longtime LiveJournal users are upset by the changes. LiveJournal recently unveiled a complete redesign that overhauled the service's comments system, emphasized social networking, and set the stage for the upcoming communities blitz. Reaction from longtime users has been overwhelmingly negative--LiveJournal patrons slammed the redesign on the service's official blog.
LiveJournal's leadership has made it clear that their future American business strategy lies in generating new traffic rather than catering to the service's current small-but-loyal membership. The challenge for Petrochenko and other executives at LiveJournal will be redefining the brand's identity in a crowded media marketplace.
Dreamwidth: fanfiction and personal thoughts
FMA Fic: "Mother Arc: Chapter 17", Roy/Ed, PG
LiveJournal's quandry is simple. LiveJournal is Russia's most popular blogging platform and plays a key role in the country's Internet ecosphere. LiveJournal has a staggering 1.2 million users in Singapore who primarily use the site for “blogshops”--a local hybrid of blogs and Etsy.com-style e-commerce. However, LiveJournal's American market share has massively declined in the past five years. Six Apart and SUP were simply unable to compete in the post-MySpace era. There was talk in 2011 of Yahoo purchasing SUP; however, Yahoo's current troubles make that transaction seem quite unlikely.
However, longtime LiveJournal users are upset by the changes. LiveJournal recently unveiled a complete redesign that overhauled the service's comments system, emphasized social networking, and set the stage for the upcoming communities blitz. Reaction from longtime users has been overwhelmingly negative--LiveJournal patrons slammed the redesign on the service's official blog.
LiveJournal's leadership has made it clear that their future American business strategy lies in generating new traffic rather than catering to the service's current small-but-loyal membership. The challenge for Petrochenko and other executives at LiveJournal will be redefining the brand's identity in a crowded media marketplace.